About Annie Nguyen


Profile Summary

  • Current position: Regional Account Manager, Google Hotel Ads / Digital Marketing at Google Asia Pacific, Singapore
  • 10 years experience in Online Digital Marketing, Social Media Marketing, and Client Relationship Management in the online travel and technology industry
  • Strong skill sets:
    • Digital Marketing: SEM, SEO, Google Adwords, Google Analytics, Tableau, Google Tag Manager, Content Management System (WordPress), Adobe Experience Manager (AEM), Email Marketing (MailChimp), e-Newsletter (ClearSlide), Inbound Marketing, Blogging (WordPress), Keyword Management, Campaign Management, CRM, XML, API
    • Social Media Marketing: Facebook Ads (Ads Manager, Power Editor, Audience Insights), Atlas Ad Serving / Tracking / Tag Management, Twitter for Business, LinkedIn, Instagram, Google+, HootSuite, Buffer, TweetDeck, Sprout Social, hashtagify.me, Adobe Social, Adobe Analytics
    • Ad Campaign Metrics: CPC, CTR, CVR, CPM, CPA, Reach, Frequency, Impressions, Impression Share, Participation Rate, Conversions, Cost per Conversion, ROI, ARPU (Average Revenue Per User), CLV (Customer Lifetime Value), Average Ads Position, Tracking Pixel, Landing page optimization (POS)
    • Bidding strategies: Target Return On Ad Spend, Automatic Bid Multipliers, Device Bid Multipliers, Budget Optimizer, Commission Model
  • Drive ad operations excellence through monitoring price feeds and price accuracy and analyzing data reporting (price accuracy report, performance report, booking report, price competitiveness report)
  • Track conversions and grow partner market share (click share) through auction segmentation
  • Present analytic data to address partner concerns on ad performance and provide data-driven suggestions for optimization on multiple Google touchpoints and devices (Desktop, Mobile, Tablet)
  • Strong leadership skills: A proven track record of leading virtual cross-functional team in 9 countries in APAC: Singapore, Hong Kong, Australia, Japan, China, Korea, Taiwan, India, Malaysia


» Few random things

  • Favorite quote: “First, arouse in the other person an eager want. He who can do this has the whole world with him. He who cannot walks a lonely way.” – Harry A. Overstreet
  • Favorite TV series: Black Mirror, Game of Thrones, Westworld, Silicon Valley
  • Favorite activities: Travel, Yoga, and Board Games (Bang! The Bullet, Blokus, Tokaido, Ticket To Ride, Patchwork, Sushi Go!, Monopoly Card, Pandemic, Saboteur, Codenames, Machi Koro)
  • Favorite travel destination: Oslo and “Norway in a Nutshell” (Bergen-Voss by train, Voss-Gudvangen by bus, Gudvangen-Flam by Fjord cruise, Flam-Myrdal by The Flam Railway, Myrdal-Oslo by Train, sunset watching in Oslo, Norway) – Absolutely a fantastic DIY journey to see Norway’s most beautiful and spectacular fjord scenery!
  • Languages other than English: Vietnamese (native), Mandarin (beginner level)
  • Fun things that I’ve done: I created a community on Facebook for those who love jewelry named Jewelry Lovers (@jewelryloversaj). Within 2 months (10 Jan 2013 – 11 Mar 2013), I achieved 10k “likes”. I also used to sell woman handbags on the street in Vietnam during high school’s school holiday.
  • My personal websites: https://anniepedia.wordpress.com/ ; http://www.amashub.com/

Annie’s LinkedIn profile

Annie photo


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