Profile Summary
- 10+ years of experience in Senior Strategic Business Development and Client Management
- Experience in consulting and influencing senior client leaders and decision makers including C-level
- 5+ years of experience in Entrepreneurship, Leadership and Team Management
- Highly driven and motivated in accelerating revenue growth, building effective client relationships, and executing high impact scalable partner projects
- Market Expansion Lead with a strong commercial strategy and business development acumen in Southeast Asia in Technology Innovation, Digital advertising, Ad Tech, Ecommerce / Marketplaces / Retail / Brands, Online Travel, Digital Payment / Fintech space for Web and Mobile
- Strong market and industry knowledge, competitive landscape, provide thought leadership, Go To Market strategy, strategic planning and market intelligence
- Passionate for building, growing, coaching, and mentoring a high-performance team
- LinkedIn: https://www.linkedin.com/in/annienguyen188/
- Current position: Market Expansion Business Development Lead, Strategic Tier 1 Clients, SEA, Vietnam, Thailand, Philippines at Criteo Singapore
- Market Expansion, Business Development, Senior Sales and Key Account Management, Leadership, Strategic Partnership, Strategy and Market Intelligence, Go To Market Strategy, Project Management
- Lead Market Expansion strategy for SEA (annual target of $30M), strong focus and market expertise in 3 countries Vietnam, Thailand, Philippines, drive sales for top strategic prospects and existing clients
- Manage a successful large regional business portfolio with P&L responsibility across 6 countries in SEA, lead account planning and quarterly business performance reviews – Lazada SEA, Qoo10 SEA, Agoda SEA, Sendo VN, Tiki VN, Vietjet Air VN, JD Central TH, Kaidee TH, 11Street TH, dtac TH, Globe PH
- Lead generation, drive accelerated sales growth, close deals with top strategic digital payment prospects (e-wallet apps / digital banking apps) – TrueMoney TH, Kasikorn Bank TH, Siam Commercial Bank TH, Momo VN, Mynt PH, Gobear SEA (SG, TH, HK)
- Lead strategic partnerships with Lazada across 6 countries in SEA – SG, ID, TH, VN, MY, PH including co-marketing solutions with global brands (Samsung, Oppo, P&G, Apple, Adidas, Loreal, Estee Lauder, Huawei, Lenovo, Nike, Nestle) and agencies (iProspect/Dentsu, Performics/Starcom, Group M, OMD)
- Partner with Lazada in regional office and 6 local countries to organize workshops to brands on co-marketing solutions to drive traffic, revenue, and conversions to brands’ official stores on Lazada website
- Lead Go To Market strategy for Criteo Reseller Program by working with top strategic marketplaces to launch and scale their seller advertising solutions (PR launch, training event for top 500-1000 sellers)
- Project lead for Criteo Reseller Program (Merchant Program) in Southeast Asia, report to Managing Director, SEA, TW, HK and work directly with Global Product Director
- Strategic Planning and Market Intelligence, lead strategy and innovation projects in collaboration with stakeholders across the business to realize Criteo E-Commerce Marketing Ecosystem vision
- Strong ad tech industry experience in online acquiring sales with strong partner relationships, manage C-suite relationships (CEO, CMO, Marketing Director, Revenue Director, Head of Marketing, Head of Digital, Ecommerce Director, Head of Seller Marketplace), across diversified client portfolios – marketplace, financial institution, banking, mobile payment, app, brand, retail, travel, telco, new verticals
- Strong command of ecommerce service product suites (dynamic retargeting, customer acquisition, app retargeting, app installs, custom audience match, co-marketing with brands, merchant reseller program)
- Past position: Regional Account Manager, Google Hotel Ads, Digital Advertising and Metasearch at Google Asia Pacific, Singapore
- Google Hotel Ads, Digital Advertising and Metasearch, Client Management
- Manage Tier 1 ad account partners who are the largest OTAs in APAC (annual target of $40M) with a proactive, strategic approach focusing on optimizing partners’ business – Agoda, Expedia Group (Wotif, Lastminute.com), HotelsCombined, Ctrip, Rakuten Travel, Jalan
- Help Tier 1 partners scale and accelerate revenue growth through removing roadblocks, unlocking potential, analyzing and optimizing advertising performance, implementing automated bidding strategies, maximized conversions
- Provide thought leadership in online travel industry, organize events, workshops, and seminars to hotel industry leaders
- Lead Market Expansion and Operational Excellence – Feed optimization, conversion maximization, new product feature adoption, API enhancements, data/price accuracy monitoring, audience targeting
- Past position: Managing Director and Co-Founder at Amas Hub
- Entrepreneurship, Leadership, Team Management, General Management
- I co-founded Amas Hub (http://amashub.com/), the software start-up company that focuses on developing enterprise mobile apps and providing cloud-based B2B SaaS to F&B businesses in SG, MY, VN
- Grow a high-performing team of digital marketing executives, website designers, graphic designers in VN
- Build a track record of growing new sales and business through client management, and help F&B businesses to operate more efficiently, save manpower costs, and increase productivity
- Amas Hub offered customized product solutions: Interactive iPad menu, iPad POS system, POS-Payment system integration, Self-ordering kiosk, Mobile ordering, Inventory Management, Kitchen Display System, Sales reports, Social network integration, Customer loyalty program, Customer feedback form, Customized graphics, Multilingual support
- Achievement: eOrder Solution has been listed under IDA pre-qualified package solution (2015); POS system has been listed under SRING pre-qualified integrated solution (2016)
- Education
- Singapore Management University, Master of Business Administration (MBA), Jun 2017 – Dec 2018
- Part-time Program, GMAT = 690
- Awarded SMU Global Awareness Scholarship (merit based scholarship)
- Waseda University Exchange Program, Tokyo, Japan
- Singapore Management University, Bachelor of Business Administration (BBA), Honors, Double majors in Finance and Marketing, Aug 2005 – Dec 2008
- Singapore Management University, Master of Business Administration (MBA), Jun 2017 – Dec 2018
- » Few random things
- Favorite TV series: Black Mirror, Game of Thrones, Westworld, Silicon Valley
- Favorite activities: Travel, Yoga, and Board Games (Monopoly Deal Card, Bang! The Bullet, Blokus, Tokaido, Ticket To Ride, Giza, Uno)
- Favorite travel destination: Queenstown, New Zealand as well as Oslo and “Norway in a Nutshell” (Bergen-Voss by train, Voss-Gudvangen by bus, Gudvangen-Flam by Fjord cruise, Flam-Myrdal by The Flam Railway, Myrdal-Oslo by Train, sunset watching in Oslo, Norway) – Absolutely a fantastic DIY journey to see Norway’s most beautiful and spectacular fjord scenery!
- Languages other than English: Vietnamese (native), Mandarin (beginner level)
- Fun things that I’ve done: I created a community on Facebook for those who love jewelry named Jewelry Lovers (@jewelryloversaj). Within 2 months (10 Jan 2013 – 11 Mar 2013), I achieved 10k “likes”. I also used to sell woman handbags on the street in Vietnam during high school’s school holiday.
- My personal websites: https://anniepedia.wordpress.com/ ; http://www.amashub.com/
COMMUNITY ORGANIZATION / INDUSTRY CONFERENCE
Vietnam Toastmasters Club Singapore
President Jun 2011 – Present
- President of English public speaking club for Vietnamese working professionals in Singapore
Asian Women Leadership Summit Singapore
- Leadership Summit – May 2018 – https://www.asianwomenleadershipsummit.com/
Young Women’s Leadership Connection Singapore
Mentorship Program Apr 2018 – Present
Tech In Asia Singapore, Philippines
- Tech In Asia , City Chapters, Manila – Mar 2018 – http://techinasia.events/citychapters-manila
- Tech In Asia, Singapore – May 2018 – https://www.techinasia.com/events/singapore
Seamless Asia Singapore, Thailand, Vietnam, Philippines
Future of Payments, E-commerce and Retail
- Seamless Thailand, Bangkok – Feb 2018 – https://www.terrapinn.com/exhibition/seamless-thailand/index.stm
- Seamless Asia, Singapore – May 2018 – http://www.terrapinn.com/exhibition/seamless/index.stm
- Seamless Vietnam, Ho Chi Minh City – Sep 2018 – http://www.terrapinn.com/exhibition/seamless-vietnam/index.stm
- Seamless Philippines, Manila – Sep 2018 – http://www.terrapinn.com/exhibition/seamless-philippines/index.stm
RetailEx Asian Thailand
- RetailEx Asian, Bangkok – Sep 2018 – http://www.retailexasean.com/
FUTR (Millenial 20/20) Singapore
- Millenial 20/20, 2017, Singapore – Oct 2017 – http://www.futr.today/singapore2017/
- FUTR, 2018, Singapore – Oct 2018 – http://www.futr.today/
Web In Travel Singapore
- Web In Travel 2015, 2016, 2017, 2018, Singapore – http://www.webintravel.com/
Inter Nations Singapore